Our Story


Paul and Alison Rowe


Paul and Alison Rowe opened Luscious Wines in October 1999, and before then had been making their own wine at a local establishment for several years. The product was adequate, but the experience was dull and boring. Winemaking and bottling should be fun, enjoyable and entertaining... certainly not boring.

As fate would have it, both Alison and Paul were at a crossroads in their careers and looking for something new.  Why not open a Craft Winemaking Store and make wine with happy, fun people who love the wine experience as much as we do? A couple of glasses of wine in the hot tub, some planning... and presto, a dream became a reality.


To guarantee excellence, Luscious Wines exclusively carries premium RJS Craft Winemaking kits in 8-week Ultra Premium, 6-week, 5-week and 4-week varieties.  We have the wines for every occasion and price point.


Paul, a certified International Sommelier Guild Sommelier, would welcome the opportunity to confer and discuss your luscious wine preferences. He would also be happy to give you a “Luscious Wino 101” winery tour and explain the various stages the juice goes through to become luscious wine.

Our mutual commitment and dedication to our customers begins in the vineyard and is evident in the flavour and freshness of every batch of wine.  At Luscious Wines, you know you’re dealing with a product and knowledgeable staff that you can trust, and wines you can be proud of.  We guarantee it!


 “Experience the Difference” and “Bottle the Experience”

Wine improves with age. The older I get, the better I like it.
— Anonymous